Our Optometrists

Sid Morse, O.D.

Dr. Morse was born in the great state of Montana. He migrated south with his family and stayed there until moving to Michigan when he was in high school. Dr. Morse received his Bachelors of Visual Science from Ferris State University in Big Rapids Michigan. He then went on to receive his Doctor of Optometry degree from Ferris State University as well. He graduated in 1986 and then returned south. He has been in his present location in Asheville since 1989. Asheville Vision Associates has always been on the forefront of technology including the latest in instrumentation and the newest developments in contact lenses. He is very involved with domestic and international mission work. He has traveled to Africa, Europe, South America and Central America to provide eyecare for the underserved. He is also a member of the American Optometric Association, the North Carolina Optometry Society, the Mountain District Optometric Society and ALLDocs and is active in his church. Dr. Morse is married and has two children. His son and daughter-in-law live in Asheville and have the most adorable baby ever. His daughter is attending Optometry school in San Antonio Texas. His wife Lisa spoils their 3 dogs and of course the grandchild. In his spare time he enjoys hiking, biking and paddling in the mountains of western North Carolina.


Asheville Staff

Gina | Office Manager

“ I have worked for Asheville Vision Associates for over 26 years. I am originally from Miami Beach, Florida, but have lived here in Asheville most of my life. In my spare time I like to shop, travel, garden bake and enjoy spending time with my husband.”


Mikal | Front Desk Supervisor

Mikal always greets you at the front desk with a smile! “I have been a part of the Asheville Vision Associates team for over 10 years now! I love my job! One of my jobs here is to make sure that you feel welcomed and comfortable in our office! I was born and raised just west of Asheville and love living in the country! I am the mother of a beautiful freckle-faced princess! She is the light of my life! In my time away from the office, I enjoy cooking, spending time with friends and family, playing and growing with my daughter, Atlanta Braves baseball and being outdoors! I also enjoy good books, even better tea and all things Disney!”


Amanda | Optometric Technician

“I have been with this practice for 10 years now and I love the job that I have here. I also have a great work family at Asheville Vision Associates. They are supportive to me at all times! Outside of work I am a full-time mom to three children that I adore and love with all my heart.”


Geri | Optometric Technician

“I grew up in a northwest Indiana town where I worked at an ophthalmology office for 5 years before moving to Asheville. Then I spent 18 years at LensCrafters before joining Dr. Morse's office. I always enjoy working with the public to help improve their vision. My time outside of work is spent with my husband, teenage son and two dogs while enjoying the great outdoors. We love our time traveling to visit family in Chicago, Florida and New York.”


Aubrey | Optometric Technician

"I have been with Asheville Vision Associates since April of 2018, and working here has allowed me to learn and grow in ways I never thought possible! I enjoy working as part of this team, while getting the opportunity to meet new people. After moving to WNC for college, I quickly fell in love with the blue ridge mountains and all they have to offer. I like to spend my spare time with my friends, family and my cat. I enjoy being outside, curling up with a good book, and exploring every coffee shop possible!"


Christy | Optometric Technician

"My name is Christy and was born and raised in Weaverville, NC. I also spent several years living in Georgia. I love working with Asheville Vision Associates. Dr. Morse is amazing. I also love The Lord, my husband and my family. Dancing, karaoke, and Starbucks are my life."


Emma | Optometric Technician

"My name is Emma and I have worked for Dr. Morse since September 2017. Away from the office, I enjoy spending time with family and my four cats. I like hiking, reading, and spending time in the garden."


Tim | Optometric Technician

"My name is Tim. I’m a local born and raised in Weaverville, NC. I’ve had over 8+ years of optical experience ranging from selling glasses, to making them, and now the medical side."