Our Optometrists

Dr. Lisa Greene Eye Doctor Asheville

Lisa Greene, O.D.

Dr. Lisa Greene grew up in southern Illinois on her parents’ dairy farm. She attended McKendree University where she received her Bachelors in Biology. She then completed her Doctor of Optometry degree at the University of Missouri-St Louis. Dr. Greene moved with her family to the Asheville area in 1994 and joined Asheville Vision Associates in 1996. In 2008 she became the owner of the Biltmore Park Town Square location that relocated from Biltmore Square Mall in 2011. The new location has allowed more technology to be added to the practice. Her practice philosophy focuses on educating patients on how to best preserve their vision. She believes it is important for everyone to understand how their overall health impacts their vision throughout their lifetime. Each year she attends conferences on health and wellness as part of her continuing education. Dr. Greene is a member of the American Optometric Association, the North Carolina Optometric Society and the Mountain District Optometric Society. She is also a member of Leadership OD and the Optometric Nutrition Society. Dr. Greene has participated in 10 international clinics and many regional vision vans with OneSight. These clinics served the poor in each community and provided eyeglasses to them. Dr. Greene was honored to be selected for the inaugural panel of the OneSight Doctor Advisory Board. While on the board, changes were made to improve the level of care and quality of the eyeglasses provided. During a 2008 clinic in El Salvador, she established contact with an orphanage that cares for abused and neglected girls. Almas Unidas-Hearts United is the non profit that Dr. Greene founded in order to continue support abroad. Almas Unidas-Hearts United works to provide humanitarian aid to these young girls in the hope that they will be able to break out of the cycle of poverty and abuse. In Ecuador, the projects focus on children in one of the poorest communities of Isla de Trinitario. The school that serves these children lack the basic supplies such as books, paper and pencils. The goal is to help elevate the level of education for these children. Dr. Greene has one son who relocated to Richmond, Virginia for work after graduating from North Carolina State University. She enjoys hiking in the Asheville area with her dog, Daisy. She also enjoys gardening and exploring the Asheville scene.

Sid Morse, O.D.

Dr. Morse was born in the great state of Montana. He migrated south with his family and stayed there until moving to Michigan when he was in high school. Dr. Morse received his Bachelors of Visual Science from Ferris State University in Big Rapids Michigan. He then went on to receive his Doctor of Optometry degree from Ferris State University as well. He graduated in 1986 and then returned south. He has been in his present location in Asheville since 1989. Asheville Vision Associates has always been on the forefront of technology including the latest in instrumentation and the newest developments in contact lenses. He is very involved with domestic and international mission work. He has traveled to Africa, Europe, South America and Central America to provide eyecare for the underserved. He is also a member of the American Optometric Association, the North Carolina Optometry Society, the Mountain District Optometric Society and ALLDocs and is active in his church. Dr. Morse is married and has two children. His son and daughter-in-law live in Asheville and have the most adorable baby ever. His daughter is attending Optometry school in San Antonio Texas. His wife Lisa spoils their 3 dogs and of course the grandchild. In his spare time he enjoys hiking, biking and paddling in the mountains of western North Carolina.

Laura McDaniel, O.D.

Dr. Laura McDaniel is a native of western North Carolina who grew up in the small town of Burnsville. She graduated with a B.S. in Biology from East Tennessee State University and later received her Doctorate of Optometry at the UAB School of Optometry in Birmingham, Alabama. She is a member of the North Carolina State Optometric Society (NCOS), American Optometric Association (AOA), and has served as the secretary of the Mountain District Optometric Society (MDOS).

Dr. McDaniel provides primary eye care to patients of all ages. This includes diagnosis and medical management of ocular disease such as cataracts, glaucoma, macular degeneration and diabetic retinopathy. Additionally, she fits contact lenses, coordinates surgical consults, and manages post-operative care. She emphasizes spending time with her patients to make sure their visual needs are met.

Outside of the practice, she has volunteered with the Lion’s Club and the Essilor Vision Foundation performing vision screenings. She is active in her church where her husband serves as the youth minister. In her free time she loves spending time with friends, family, her husband, Kevin, and their son, Todd. They enjoy exploring new hiking trails in the Appalachian Mountains and vacationing at the beach whenever possible!


Asheville Staff

Gina | Office Manager

“ I have worked for Asheville Vision Associates for over 26 years. I am originally from Miami Beach, Florida, but have lived here in Asheville most of my life. In my spare time I like to shop, travel, garden bake and enjoy spending time with my husband.”

Mikal | Front Desk Supervisor

Mikal always greets you at the front desk with a smile! “I have been a part of the Asheville Vision Associates team for over 10 years now! I love my job! One of my jobs here is to make sure that you feel welcomed and comfortable in our office! I was born and raised just west of Asheville and love living in the country! I am the mother of a beautiful freckle-faced princess! She is the light of my life! In my time away from the office, I enjoy cooking, spending time with friends and family, playing and growing with my daughter, Atlanta Braves baseball and being outdoors! I also enjoy good books, even better tea and all things Disney!”

Amanda | Optometric Technician

“I have been with this practice for 10 years now and I love the job that I have here. I also have a great work family at Asheville Vision Associates. They are supportive to me at all times! Outside of work I am a full-time mom to three children that I adore and love with all my heart.”

Rena | Contact Lens Technician

“I am a western North Carolina native and have worked for Dr. Morse since 2006 as a contact lens technician. I enjoy seeing my contact lens patients each year when they return for their annual eye exam. I also enjoy meeting new patients who are new to contact lens wear or new to the practice. Outside of work I love spending time with my husband and daughter, reading a good book when I get the chance and taking weekend trips to Tennessee and Georgia.”

Teresa | Optometric Technician

“I have worked for Dr. Morse for going on 3 years now! At work I like to make the patients smile and feel more at ease. During my time away from the office, I love to relax with my husband, family, friends and my cat.”

Emilee | Optometric Technician

“I have been working for Asheville Vision Associates for 3 years now! I was born and raised in western North Carolina and love it! In my time away from the office, I enjoy most sports, running, cooking and coffee! I am a huge fan of the Harry Potter series and Star Wars!”

Carmen | Optometric Technician

“I was born and raised in western North Carolina, after graduating from North Buncombe High School with a one year old, I went on to study English and creative writing at Warren Wilson College and later UNCA. I've been working with Asheville Vision Associates for a year now and I revel in everything I've learned from working in optometry. Outside of work I enjoy spending time outdoors, hiking, exercising, reading in my hammock and volunteering at my daughter's school. My daughter Violet and I enjoy sharing each others interests, making new friends and staying youthful and carefree.”

Geri | Optometric Technician

“I grew up in a northwest Indiana town where I worked at an ophthalmology office for 5 years before moving to Asheville. Then I spent 18 years at LensCrafters before joining Dr. Morse's office. I always enjoy working with the public to help improve their vision. My time outside of work is spent with my husband, teenage son and two dogs while enjoying the great outdoors. We love our time traveling to visit family in Chicago, Florida and New York.”

Holly | Optometric Technician

“My name is Holly Cogan. I have been working at Asheville Vision Associates for several months. I hold an Associate Degree from AB-Tech that is an Associate in Arts with a concentration in psychology. My passion is psychology and have worked in the mental health field for 10 years prior to coming to this practice. I truly enjoy the complexity of optometry and have greatly appreciated the incredible working environment at Asheville Vision Associates. I look forward to a bright future with them.”

Kelsey | Optometric Technician

“I have been working for Asheville Vision Associates for 4 years now and working with the staff and meeting new people is always a plus for me. When not at work, I enjoy spending time with my husband and being outdoors.”

Teresa | Optometric Technician

"I have been working for Asheville Vision Associates for 4 years now and working with the staff and meeting new people is always a plus for me. When not at work, I enjoy spending time with my husband and being outdoors."

Biltmore Staff

optometrist technician asheville vision associates

Jess | Manager

“Hi, my name is Jess. I am originally from Nevada and moved here to Asheville a few years ago. I have been with the team for a while now, have been working as an optometric technician for almost 2 years. I graduated from Ohio University with a degree in Environmental Biology. In my spare time I love to go hiking with my dog, swim, and explore Asheville.”
optometric technician asheville vision associates eyecare asheville, nc

Kirsten | Optometric Technician

"Hi! My name is Kirsten. I grew up in a small town in Western North Carolina. In 2013, I moved to Asheville to attend UNCA, where I recently graduated with a degree in Human Resource Management. One of the newest members of Dr. Greene’s team, most of my previous work experience was in the food service industry; although, in college I did enjoy working as a gym attendant and building supervisor. Even in a just a few short months, I have learned and grown so much, professionally and personally, working with the team at Asheville Vision Associates. When I’m not serving our patients and families, I enjoy hiking, playing with dogs, baking, traveling, and reading. My favorite movie right now is The Big Stick and my favorite book is The Things They Carried by Tim O’Brien. I have enjoyed my time here tremendously and I am excited to care for you and your family!"

Demi | Optometric Technician

"Hi, my name is Demi. I moved to North Carolina, from New York, back in 2010. I have loved living here here ever since. I graduated from TC Roberson as an AP honor roll student and with my cluster in Business and Law. I joined Asheville Vision Associates’ wonderful team in February 2017 as an optometric technician, contact lens tech, and receptionist. I love being apart of this team and wouldn’t change them for the world. On my free time I am a photographer capturing unforgettable moments for my clients. I also love to eat, go shopping, and spending my free time in the River Arts District looking for spots to have a cool photoshoot.

Blanca| Optometric Technician

Hi, my name is Blanca Romero I was born in Aguascalientes, Mexico and came to the U.S when I was 8 years old with my family. We moved to Lubbock, Texas where I graduated from New Deal High School in May 2004. I graduated from Kaplan College - Lubbock as a Medical Assistant in 2012. I moved to North Carolina in November 2013, got married in April 2014. I’m also a mother to my beautiful daughter Valeria. Before working as an optometric technician at Asheville Vision Associates, I was a stay at home mom. During my free time I spend it with my daughter and husband going out to eat and shopping.
optometric technician asheville nc

Kelilyn | Optometric Technician

"A lifelong resident of Asheville, Keli has worked in the medical field for almost fifteen years, primarily in Emergency Medical Care. With a passion to continuously grow and learn, Keli pursued her career in ophthalmology in 2017. During her spare time, Keli is spending time with her family and their two dogs. She loves being outside, watching football on Sundays, watching her son play baseball in the summer, and doing arts and crafts with her daughter.Keli loves living in the mountains and would never want to call another place home."
Optometrist Technician Asheville Vision Associates

Kaylene | Optometric Technician

"Hi! My name is Kaylene and I am an optometric technician, contact lens technician, and receptionist at Asheville Vision Associates. I started here in December 2016. I am an Asheville native and full-time college student, majoring in marketing and mass communications. Before joining the team at Asheville Vision Associates, I was a customer experience supervisor in retail. Besides work and school, I love traveling, shopping, exploring the beautiful mountains that will always be my home. I enjoy exploring restaurants downtown and attending concerts at the Orange Peel. I loved watching anime (Japanese animation) growing up and attend conventions regularly with my best friend and brother. Though I did not expect to be part of the medical field, I am grateful for the opportunity to care for people and grow professionally and personally. I look forward to taking care of you and your loved ones!
optometrist technician

Nadia | Optometric Technician

“Hello! My name is Nadia! I joined the Asheville Vision Associates team in the summer of 2016 as a technician. I can proudly say I absolutely love my job! Everyone I work with is so kind, and understanding, especially since I'm also a full-time college student as well. I'm so thankful for Dr. Greene, Dr. McDaniel and the wonderful environment that I work in. I wouldn't want it any other way.”

Isabel | Insurance & Billing

“Hi everyone! This is Xinni, you can call me "Isabel." I am originally from China, I have been in Asheville for almost 6 years. I love to work with my team at Asheville Vision Associates—Dr.Greene's office, they are always very supportive. I am a certified CPC medical coder. I am working as a medical biller and also an optometric technician at the practice. I am willing to help patients with any questions about their medical billing and insurance, as well as taking care of them for optical needs. In my spare time, I love to spend my time with my beautiful little girl and my family. I enjoy swimming, hiking and traveling to Disney World with them. I am looking forward to seeing you at our practice!”