Our Optometrists

Lisa Greene, O.D.

Dr. Lisa Greene grew up in southern Illinois on her parents’ dairy farm. She attended McKendree University where she received her Bachelors in Biology. She then completed her Doctor of Optometry degree at the University of Missouri-St Louis.

Dr. Greene moved with her family to the Asheville area in 1994 and joined Asheville Vision Associates in 1996. In 2008 she became the owner of the Biltmore Park Town Square location that relocated from Biltmore Square Mall in 2011. The new location has allowed more technology to be added to the practice. Her practice philosophy focuses on educating patients on how to best preserve their vision. She believes it is important for everyone to understand how their overall health impacts their vision throughout their lifetime. Each year she attends conferences on health and wellness as part of her continuing education.

Dr. Greene is a member of the American Optometric Association, the North Carolina Optometric Society and the Mountain District Optometric Society. She is also a member of Leadership OD and the Optometric Nutrition Society.

Dr. Greene has participated in 10 international clinics and many regional vision vans with OneSight. These clinics served the poor in each community and provided eyeglasses to them. Dr. Greene was honored to be selected for the inaugural panel of the OneSight Doctor Advisory Board. While on the board, changes were made to improve the level of care and quality of the eyeglasses provided.

During a 2008 clinic in El Salvador, she established contact with an orphanage that cares for abused and neglected girls. Almas Unidas-Hearts United is the non profit that Dr. Greene founded in order to continue support abroad. Almas Unidas-Hearts United works to provide humanitarian aid to these young girls in the hope that they will be able to break out of the cycle of poverty and abuse. In Ecuador, the projects focus on children in one of the poorest communities of Isla de Trinitario. The school that serves these children lack the basic supplies such as books, paper and pencils. The goal is to help elevate the level of education for these children.

Dr. Greene has one son who relocated to Richmond, Virginia for work after graduating from North Carolina State University. She enjoys hiking in the Asheville area with her dog, Daisy. She also enjoys gardening and exploring the Asheville scene.

Sid Morse, O.D.

Dr. Morse was born in the great state of Montana. He migrated south with his family and stayed there until moving to Michigan when he was in high school.

Dr. Morse received his Bachelors of Visual Science from Ferris State University in Big Rapids Michigan. He then went on to receive his Doctor of Optometry degree from Ferris State University as well. He graduated in 1986 and then returned south.

He has been in his present location in Asheville since 1989. Asheville Vision Associates has always been on the forefront of technology including the latest in instrumentation and the newest developments in contact lenses.
He is very involved with domestic and international mission work. He has traveled to Africa, Europe, South America and Central America to provide eyecare for the underserved.

He is also a member of the American Optometric Association, the North Carolina Optometry Society, the Mountain District Optometric Society and ALLDocs and is active in his church.

Dr. Morse is married and has two children. His son and daughter-in-law live in Asheville and have the most adorable baby ever. His daughter is attending Optometry school in San Antonio Texas. His wife Lisa spoils their 3 dogs and of course the grandchild.

In his spare time he enjoys hiking, biking and paddling in the mountains of western North Carolina.

Laura McDaniel, O.D.

Dr. Laura McDaniel is a native of western North Carolina who grew up in Burnsville. She graduated with a B.S. in Biology from East Tennessee State University and later received her Doctorate of Optometry at the UAB School of Optometry in Birmingham, Alabama. She is a member of the North Carolina State Society, American Optometric Association, and serves as secretary for the Mountain District Optometric Society.

Dr. McDaniel provides primary eye care to patients of all ages including diagnosis and medical management of ocular disease such as cataracts, glaucoma, macular degeneration and diabetic retinopathy.

Outside of practice she has volunteered with the Lion’s Club and the Essilor Vision Foundation performing vision screenings. In her free time, she enjoys spending time with her husband, friends, and family, especially exploring the outdoors in the Appalachian Mountains where she was born
and raised.

Dr. Valerie Wise, O.D.

Dr. Valerie Wise received her Doctor of Optometry degree from the University of Missouri/St. Louis School of Optometry. She completed her studies with a residency in ocular disease/laser vision correction at the O’Donnell Eye Institute in St. Louis.. Dr. Wise has been in optometric practice for 20 years. She is married and has 2 children.

Asheville Staff

Gina | Office Manager

“ I have worked for Asheville Vision Associates for over 26 years. I am originally from Miami Beach, Florida, but have lived here in Asheville most of my life. In my spare time I like to shop, travel, garden bake and enjoy spending time with my husband.”

Mikal | Front Desk Supervisor

Mikal always greets you at the front desk with a smile!

“I have been a part of the Asheville Vision Associates team for over 10 years now! I love my job! One of my jobs here is to make sure that you feel welcomed and comfortable in our office! I was born and raised just west of Asheville and love living in the country! I am the mother of a beautiful freckle-faced princess! She is the light of my life! In my time away from the office, I enjoy cooking, spending time with friends and family, playing and growing with my daughter, Atlanta Braves baseball and being outdoors! I also enjoy good books, even better tea and all things Disney!”

Amanda | Optometric Technician

“I have been with this practice for 10 years now and I love the job that I have here. I also have a great work family at Asheville Vision Associates. They are supportive to me at all times! Outside of work I am a full-time mom to three children that I adore and love with all my heart.”

Rena | Contact Lens Technician

“I am a western North Carolina native and have worked for Dr. Morse since 2006 as a contact lens technician. I enjoy seeing my contact lens patients each year when they return for their annual eye exam. I also enjoy meeting new patients who are new to contact lens wear or new to the practice. Outside of work I love spending time with my husband and daughter, reading a good book when I get the chance and taking weekend trips to Tennessee and Georgia.”

Teresa | Optometric Technician

“I have worked for Dr. Morse for going on 3 years now! At work I like to make the patients smile and feel more at ease. During my time away from the office, I love to relax with my husband, family, friends and my cat.”

Emilee | Optometric Technician

“I have been working for Asheville Vision Associates for 3 years now! I was born and raised in western North Carolina and love it! In my time away from the office, I enjoy most sports, running, cooking and coffee! I am a huge fan of the Harry Potter series and Star Wars!”

Carmen | Optometric Technician

“I was born and raised in western North Carolina, after graduating from North Buncombe High School with a one year old, I went on to study English and creative writing at Warren Wilson College and later UNCA. I’ve been working with Asheville Vision Associates for a year now and I revel in everything I’ve learned from working in optometry. Outside of work I enjoy spending time outdoors, hiking, exercising, reading in my hammock and volunteering at my daughter’s school. My daughter Violet and I enjoy sharing each others interests, making new friends and staying youthful and carefree.”

Geri | Optometric Technician

“I grew up in a northwest Indiana town where I worked at an ophthalmology office for 5 years before moving to Asheville. Then I spent 18 years at LensCrafters before joining Dr. Morse’s office. I always enjoy working with the public to help improve their vision. My time outside of work is spent with my husband, teenage son and two dogs while enjoying the great outdoors. We love our time traveling to visit family in Chicago, Florida and New York.”

Holly | Optometric Technician

“My name is Holly Cogan. I have been working at Asheville Vision Associates for several months. I hold an Associate Degree from AB-Tech that is an Associate in Arts with a concentration in psychology. My passion is psychology and have worked in the mental health field for 10 years prior to coming to this practice. I truly enjoy the complexity of optometry and have greatly appreciated the incredible working environment at Asheville Vision Associates. I look forward to a bright future with them.”

Kelsey | Optometric Technician

“I have been working for Asheville Vision Associates for 4 years now and working with the staff and meeting new people is always a plus for me. When not at work, I enjoy spending time with my husband and being outdoors.”

Teresa | Optometric Technician

“I have been working for Asheville Vision Associates for 4 years now and working with the staff and meeting new people is always a plus for me. When not at work, I enjoy spending time with my husband and being outdoors.”

Biltmore Staff

Anai | Contact Lens Technician

“I joined Asheville Vision Associates in 2013. I love my job! I currently work as a optometric technician, receptionist, as well as contact lens tech. I enjoy working with patients, as well as my incredible work— family. I am originally from Mexico, but have lived in Asheville for about 15 years; where I graduated from Enka High School. We hope to see you and your loved ones soon.”

Isabel | Insurance & Billing

“Hi everyone! This is Xinni, you can call me “Isabel.” I am originally from China, I have been in Asheville for almost 6 years. I love to work with my team at Asheville Vision Associates—Dr.Greene’s office, they are always very supportive. I am a certified CPC medical coder. I am working as a medical biller and also an optometric technician at the practice. I am willing to help patients with any questions about their medical billing and insurance, as well as taking care of them for optical needs. In my spare time, I love to spend my time with my beautiful little girl and my family. I enjoy swimming, hiking and traveling to Disney World with them. I am looking forward to seeing you at our practice!”

Leslie | Optometric Technician

“Hi, my name is Leslie. I’m an optometric technician here at Asheville Vision Associates and take great pride and pleasure to have a position that will make an impact on the quality of life for our patients. I hope that we will see you and your family soon to provide you with the optimum in eye care.”

Alex | Contact Lens Technician

“Hi my name is Alex. I am an optometric assistant and also help dispense contact lenses. I love working here because I get to help different people with their eye-care needs.”

Sarah | Front Desk

“Hi, my name is Sarah and I work the Front Desk, as well as other positions as needed. I am a mother of two beautiful children and work with teenagers at church on my time away from the office. I have a strong desire to learn as much as possible here at Asheville Vision Associates so that I can be full of knowledge in order to be able to pass the understanding of the eye along to others. I enjoy my work here at the office and love being able to assist in the provision of optimal vision in the lives of our patients. As many have said, “our eyes are our window to the world” and we should take optimal care of them as they are the only set we will get in our life. I also enjoy getting to watch as people leave the office with vision clarity that they may never have experienced, and other times being able to be a comfort to the patients who may not be leaving with the best news.

We take great pride here at Asheville Vision Associates in relating to each patient and giving each person the care that we would give to our own families. I am looking to forward to many more years here at the practice. We are a great team that work in unison with one another and hope that we will have the pleasure in caring for you and your family soon. God Bless!”

Haley | Front Desk

“Hello, I am Haley. I’ve been part of Dr. Greene’s team since 2013 and work as a receptionist and technician. I am an Asheville native and enjoy exploring the mountains with my three puppies. I also love experiencing all the local breweries and restaurants. I’m really looking forward to caring for you and your loved ones!”

Jess | Optometric Technician

“Hi, my name is Jess. I am originally from Nevada and moved here to Asheville this year. I am the newest member to the team but have been working as an optometric technician for almost 2 years. I graduated from Ohio University with a degree in Environmental Biology. In my spare time I love to go hiking with my dog, swim, and explore Asheville.”

Ashley | Optometric Technician

“Hi, my name is Ashley. I was born and raised here in the beautiful Blue Ridge Mountains of Asheville, NC. I joined Asheville Vision Associates team in 2016. Prior to working in my current position, I have worked in the medical field for five years as a Certified Nursing Assistant (CNA) and four years as a phlebotomist (PBT). Now, working in vision care as an optometric technician, I have enjoyed learning a new aspect of the medical field. I am very diligent, have a passion for helping others, and truly enjoy working in patient care. Outside of work, I am a part-time student at Asheville-Buncombe Technical Community College and will be graduating in May of 2017 with an Associates in Arts degree for Business Administration. I look forward to seeing you and your loved ones in the future and thank you in advance for choosing Asheville Vision Associates.”

Nadia | Optometric Technician

“Hello! My name is Nadia! I joined the Asheville Vision Associates team in the summer of 2016 as a technician. I can proudly say I absolutely love my job! Everyone I work with is so kind, and understanding, especially since I’m also a full-time college student as well. I’m so thankful for Dr. Greene, Dr. McDaniel and the wonderful environment that I work in. I wouldn’t want it any other way.”